Sound Familiar?
200+ Enquiries. 5 Counsellors. No Visibility
Enquiries pour in from Meta ads, Shiksha, CollegeDunia, walk-ins, and referrals. A parent calls about the MBA program. Another asks about fees on WhatsApp. A walk-in wants a campus tour. By next week, the counsellor has mixed up who wanted what — and the student who was ready has enrolled somewhere else
Walk-ins on Paper. Ad Leads in Excel. WhatsApp Chats Nowhere
Walk-in enquiries are scribbled in registers. Ad leads sit in a Google Sheet. WhatsApp conversations live on the counsellor's personal phone. When a parent calls back, nobody has the full history — and it shows
Lakhs Spent on Admissions Marketing. Can't Prove What Converts
Marketing runs campaigns on Meta, Google, and education portals. Counsellors say the leads aren't serious. Management wants enrolment numbers. Everyone is pointing fingers because admissions data lives in 4 different places
SmartBDM gives your admissions team one platform — so every enquiry, every demo, and every counsellor interaction is tracked and visible
Every Counsellor and Admissions Head Gets Their Own AI Assistant
Counsellors speak a voice note after every call or walk-in. AI handles data entry, demo scheduling, and follow-ups. Admissions heads see real enrolment pipeline data — not guesswork
For Counsellors
Speak after every call or walk-in — AI updates student interests, programme preference, fee discussion status, parent concerns, and next steps
Get a daily priority list — which students to follow up, which demos to schedule, which applications are pending documents
Never fill a register, update a spreadsheet, or manually track an enquiry again
For Admissions Heads
Trust every update — each one is backed by a real voice note, not a vague 'spoke to parent, interested'
AI flags students going cold, overdue demo follow-ups, counsellors with low activity, and enquiry-to-enrolment drops
Know which programmes fill fastest, which counsellors convert, which ad campaigns bring serious students, and where the admissions funnel leaks
Students Don't Decide on Your Schedule.
SmartBDM is Always On
From first enquiry to confirmed enrolment — AI ensures no student is lost between interest and admission
Enquiry from Any Source
Meta ads, Google, Shiksha, CollegeDunia, website, walk-in, referral — AI captures and qualifies instantly, even at midnight before batch deadlines
Right Counsellor Assigned
AI routes by programme expertise, language, capacity, and performance. Counsellor gets a full briefing — programme interest, budget, location, urgency
Every Interaction Tracked
Voice notes, WhatsApp messages, campus visit notes, demo class outcomes — everything flows into one student timeline automatically
Student Goes Quiet? AI Follows Up
Batch closing dates, scholarship deadlines, fee payment reminders, new programme launches — AI sends contextual nudges, not generic messages
Enrolment Confirmed — Nothing Was Lost
Full conversation history from first enquiry to enrolment. Student onboarding, orientation, and support start with complete context
Every automation is fully customizable to your institution's admissions process — programme-wise pipelines, counsellor assignment rules, and batch-based workflows. We configure it all during onboarding
Unlimited Counsellors. One Price. Replace Your Entire Stack
Stop paying per counsellor. Put your entire admissions team on one platform
What You're Using Now
LeadSquared / Meritto / ExtraaEdge
₹30,000–80,000/month
WhatsApp Business API + Interakt/Wati
₹25,000/month
Lead sync tools (Zapier/manual imports)
₹10,000/month
Call tracking / telecalling tools
₹15,000/month
Excel / Google Sheets / registers for tracking
Free but costs you enrolments
₹80,000+/month
= ₹10+ lakhs/year
And your team still ignores most of them
SmartBDM — The Growth Super App
Complete CRM with custom pipelines
Native WhatsApp, Email & SMS
WhatsApp marketing campaigns
Free lead sync from all ad platforms
AI lead capture & qualification
Smart lead routing
Conversation intelligence & coaching
Automated follow-ups & nurturing
Voice-verified sales updates
Analytics & performance tracking
Web + iOS + Android
Starting at
₹30,000/month
(unlimited users)
Pricing based on leads:
Up to 5,000 leads₹30,000/month
Up to 50,000 leads₹1,00,000/month
50,000+ leadsCustom pricing
30-day free trial · No credit card required · Go live in 7-10 days
Frequently asked questions
Talk to our sales
See SmartBDM in Action
A 30-minute walkthrough — we'll show you how SmartBDM automates your pipeline end-to-end and gives your team the one platform they'll actually use
